{"id":1642,"date":"2020-02-28T11:23:46","date_gmt":"2020-02-28T16:23:46","guid":{"rendered":"https:\/\/resources.purolator.com\/?p=1642"},"modified":"2025-05-22T13:45:56","modified_gmt":"2025-05-22T17:45:56","slug":"le-transporteur-un-prolongement-de-votre-marque","status":"publish","type":"post","link":"https:\/\/resources.purolator.com\/fr\/le-transporteur-un-prolongement-de-votre-marque\/","title":{"rendered":"Le transporteur, un prolongement de votre marque"},"content":{"rendered":"<p>Vous travaillez fort pour gagner la confiance de vos clients et les rendre fid\u00e8les \u00e0 votre marque. Les activit\u00e9s de votre entreprise sont fond\u00e9es sur une bonne exp\u00e9rience client. Et lorsque votre produit (et votre entreprise) est entre les mains d\u2019un fournisseur de services de livraison, l\u2019exp\u00e9rience du client doit demeurer uniforme. Votre fournisseur de services de livraison doit travailler aussi fort que votre entreprise afin d\u2019aider \u00e0 fid\u00e9liser les clients, \u00e0 am\u00e9liorer la r\u00e9putation de votre marque et, plus important encore, \u00e0 satisfaire vos clients.<\/p>\n<p>En raison de l\u2019augmentation du nombre d\u2019entreprises qui choisissent de se tourner vers le num\u00e9rique au lieu d\u2019avoir un emplacement physique, les clients d\u2019aujourd\u2019hui ont beaucoup moins d\u2019interactions directes avec les marques. Il est donc plus difficile d\u2019offrir une exp\u00e9rience personnalis\u00e9e et contr\u00f4l\u00e9e \u00e0 chaque client. De nombreux \u00e9l\u00e9ments, outre le produit de base d\u2019une marque, aident \u00e0 cr\u00e9er une exp\u00e9rience client exceptionnelle. Le plus important est la livraison de vos produits; 74\u00a0% des acheteurs indiquent que la livraison est importante dans l\u2019exp\u00e9rience de magasinage globale<sup>1<\/sup>. Dans de nombreuses transactions en ligne, la livraison est le seul point de contact physique avec votre client et celle-ci peut laisser une impression durable. Mais ce n\u2019est pas la seule raison pour laquelle il s\u2019agit d\u2019un moment d\u00e9cisif du parcours de l\u2019acheteur. Vous pouvez envoyer des communications apr\u00e8s la livraison, comme une demande de commentaires ou un courriel de remerciement, mais votre derni\u00e8re interaction <em>assur\u00e9e<\/em> avec le client est souvent la livraison en fin de parcours. En offrant un service exceptionnel jusqu\u2019\u00e0 la fin, vous r\u00e9ussirez probablement \u00e0 bien conclure l\u2019exp\u00e9rience de l\u2019acheteur et \u00e0 assurer la fid\u00e9lit\u00e9 de celui-ci \u00e0 votre marque.<\/p>\n<p>Le \u00ab\u00a0dernier kilom\u00e8tre\u00a0\u00bb n\u2019est pas le seul facteur \u00e0 prendre en consid\u00e9ration dans le choix d\u2019un fournisseur de livraison. Beaucoup de travail effectu\u00e9 en coulisses a une incidence sur l\u2019exp\u00e9rience globale du client. Votre fournisseur de services de livraison peut vous aider \u00e0 g\u00e9rer des \u00e9l\u00e9ments essentiels de la conversion, comme les produits offerts, des renseignements exacts sur l\u2019achat, des options d\u2019exp\u00e9dition personnalisables et des \u00e9valuations positives. Une fois qu\u2019un visiteur est converti, vous favorisez sa fid\u00e9lit\u00e9 et rehaussez la r\u00e9putation de votre marque.<\/p>\n<p>En bref, votre fournisseur fait bien plus que livrer vos produits\u00a0: <strong>il est un prolongement de votre marque.<\/strong><\/p>\n<p>Dans ce livre \u00e9lectronique, nous examinons les fa\u00e7ons dont les fournisseurs de services de livraison peuvent avoir une incidence positive sur plusieurs aspects de votre entreprise.<\/p>\n<ul>\n<li>Il cr\u00e9e une cha\u00eene d\u2019approvisionnement efficace et fiable qui am\u00e9liore votre rendement.<\/li>\n<li>Il m\u00e8ne des op\u00e9rations logistiques souples qui r\u00e9pondent \u00e0 la demande en constante \u00e9volution des consommateurs.<\/li>\n<li>Il offre un service en fin de parcours personnalis\u00e9 \u00e0 vos clients.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Voyez comment le bon fournisseur peut am\u00e9liorer la r\u00e9putation de votre marque. <\/p>\n","protected":false},"author":14,"featured_media":1595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[71],"meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"learn_about":[91],"bundle":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","learn_about-vente-au-detail","format-livre-electronique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le transporteur, un prolongement de votre marque | Purolator<\/title>\n<meta name=\"description\" content=\"La livraison fait partie int\u00e9grante d\u2019une strat\u00e9gie de fid\u00e9lisation. Voyez comment le bon fournisseur peut am\u00e9liorer la r\u00e9putation de votre marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.purolator.com\/fr\/le-transporteur-un-prolongement-de-votre-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le transporteur, un prolongement de votre marque | Purolator\" \/>\n<meta property=\"og:description\" content=\"La livraison fait partie int\u00e9grante d\u2019une strat\u00e9gie de fid\u00e9lisation. 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