{"id":2460,"date":"2020-10-21T11:15:13","date_gmt":"2020-10-21T15:15:13","guid":{"rendered":"https:\/\/resources.purolator.com\/?p=2460"},"modified":"2022-01-19T14:20:39","modified_gmt":"2022-01-19T19:20:39","slug":"adaptation-des-bgc-pour-repondre-aux-besoins-des-clients","status":"publish","type":"post","link":"https:\/\/resources.purolator.com\/fr\/adaptation-des-bgc-pour-repondre-aux-besoins-des-clients\/","title":{"rendered":"Adaptation des BGC pour r\u00e9pondre aux besoins des clients [livre blanc]"},"content":{"rendered":"<p>L\u2019industrie des biens de grande consommation (BGC) suit un mod\u00e8le de cha\u00eene d\u2019approvisionnement traditionnel depuis des d\u00e9cennies. Les biens \u00e9taient g\u00e9n\u00e9ralement achet\u00e9s en magasin lors de la visite hebdomadaire \u00e0 l\u2019\u00e9picerie ou de fa\u00e7on ponctuelle. Contrairement aux v\u00eatements et aux appareils \u00e9lectroniques, les BGC n\u2019\u00e9taient pas des produits que les consommateurs achetaient en ligne et attendaient pendant des jours ou des semaines.<\/p>\n<p>Gr\u00e2ce \u00e0 la panoplie de produits et \u00e0 la commodit\u00e9 de l\u2019achat en ligne, les demandes des consommateurs ont chang\u00e9, c\u2019est pourquoi les marques de BGC se tournent vers une strat\u00e9gie ax\u00e9e sur le client. Il est int\u00e9ressant de noter que ce ne sont pas les entreprises traditionnelles de BGC qui se sont adapt\u00e9es rapidement. Les nouveaux venus dans le secteur des BGC tirent parti du <u><a href=\"https:\/\/resources.purolator.com\/fr\/commerce-electronique-pour-les-pme-conseils-dexperts\/\" target=\"_blank\" rel=\"noopener noreferrer\">commerce \u00e9lectronique<\/a><\/u>, s\u2019adaptent \u00e0 une cha\u00eene d\u2019approvisionnement <u><a href=\"https:\/\/resources.purolator.com\/fr\/seduisez-les-gagnez-les-epatez-les-votre-guide-en-trois-etapes-pour-batir-une-strategie-multicanal-qui-fonctionne\/\" target=\"_blank\" rel=\"noopener noreferrer\">omnicanal<\/a><\/u> et offrent aux consommateurs des produits de cr\u00e9neaux inexploit\u00e9s qu\u2019ils ne trouvent pas en magasin.<\/p>\n<p>En\u00a02020, la pand\u00e9mie de COVID-19 a entra\u00een\u00e9 le changement rapide de nombreuses tendances de l\u2019industrie. Au Canada et partout dans le monde, les fortes hausses de la demande pour les BGC, comme les aliments en conserve et les articles de soins personnels, ont provoqu\u00e9 des achats massifs chaotiques. Certaines entreprises ont choisi comme tactique de demander des prix abusifs avant que cela ne devienne une infraction passible d\u2019une amende tr\u00e8s sal\u00e9e au pays. Les cha\u00eenes d\u2019approvisionnement ont vacill\u00e9 sous la pression pendant un court moment avant de se montrer rassurantes par un r\u00e9approvisionnement agressif lorsque la fi\u00e8vre d\u2019achat s\u2019est apais\u00e9e. Les ventes en ligne de BGC ont vol\u00e9 la vedette puisque certains magasins physiques ont \u00e9t\u00e9 forc\u00e9s de fermer leurs portes alors que les magasins encore ouverts ne disposaient pas d\u2019un approvisionnement fiable. Dans l\u2019int\u00e9r\u00eat de la s\u00e9curit\u00e9 publique et de la disponibilit\u00e9 des produits, les acheteurs veulent plus que jamais comprendre la cha\u00eene d\u2019approvisionnement, de la ferme \u00e0 la distribution en passant par l\u2019usine.<\/p>\n<p>Pour demeurer concurrentiels, les joueurs traditionnels doivent s\u2019adapter \u00e0 la cha\u00eene d\u2019approvisionnement ax\u00e9e sur le client actuelle. Dans ce rapport, nous aborderons les sujets suivants\u00a0:<\/p>\n<ul>\n<li>Les solutions de rechange en ligne aux BGC offerts en magasin.\n<ul>\n<li>Les possibilit\u00e9s offertes par les entreprises en d\u00e9marrage de vente directe au consommateur.<\/li>\n<li>Les solutions de rechange locales et de petite envergure tr\u00e8s cibl\u00e9es.<\/li>\n<\/ul>\n<\/li>\n<li>Les adaptations devant \u00eatre apport\u00e9es \u00e0 la cha\u00eene d\u2019approvisionnement pour les nouvelles m\u00e9thodes de distribution.\n<ul>\n<li>L\u2019utilisation de l\u2019Internet des objets (IdO) pour assurer l\u2019exactitude des stocks dans une strat\u00e9gie omnicanal.<\/li>\n<li>L\u2019automatisation de l\u2019entrep\u00f4t pour assurer rapidit\u00e9 et efficacit\u00e9.<\/li>\n<\/ul>\n<\/li>\n<li>Quatre\u00a0principaux points \u00e0 retenir pour l\u2019adaptation de la cha\u00eene d\u2019approvisionnement de BGC en 2020.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019industrie des biens de grande consommation (BGC) suit un mod\u00e8le de cha\u00eene d\u2019approvisionnement traditionnel depuis des d\u00e9cennies. Les biens \u00e9taient g\u00e9n\u00e9ralement achet\u00e9s en magasin lors de la visite hebdomadaire \u00e0 l\u2019\u00e9picerie ou de fa\u00e7on ponctuelle. Contrairement aux v\u00eatements et aux appareils \u00e9lectroniques, les BGC n\u2019\u00e9taient pas des produits que les consommateurs achetaient en ligne et [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[62],"meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"learn_about":[83],"bundle":[],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","learn_about-petit-enterprise","format-livre-blanc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adaptation des BGC pour r\u00e9pondre aux besoins des clients [livre blanc] | Purolator<\/title>\n<meta name=\"description\" content=\"Un march\u00e9 ax\u00e9 sur le client change la cha\u00eene d\u2019approvisionnement de BGC, qui est optimis\u00e9e pour 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