{"id":2516,"date":"2021-01-19T14:18:14","date_gmt":"2021-01-19T19:18:14","guid":{"rendered":"https:\/\/resources.purolator.com\/?p=2516"},"modified":"2025-05-22T14:28:18","modified_gmt":"2025-05-22T18:28:18","slug":"strategie-omnicanal-et-fournisseur-de-services-de-livraison","status":"publish","type":"post","link":"https:\/\/resources.purolator.com\/fr\/strategie-omnicanal-et-fournisseur-de-services-de-livraison\/","title":{"rendered":"Strat\u00e9gie omnicanal et fournisseur de services de livraison"},"content":{"rendered":"<p>Alors que l\u2019Internet fait de plus en plus partie de notre quotidien, une strat\u00e9gie <em>omnicanal<\/em> peut \u00eatre la cl\u00e9 pour r\u00e9pondre aux attentes des clients. En\u00a02020, environ 31,38\u00a0millions de Canadiens utilisent un t\u00e9l\u00e9phone intelligent, soit environ 83\u00a0% de la population. Puisque les clients sont toujours connect\u00e9s, ils d\u00e9sirent que l\u2019information et les produits soient disponibles instantan\u00e9ment. Les consommateurs sont bien pr\u00e8s d\u2019obtenir ce qu\u2019ils veulent, quand ils le veulent, peu importe ce dont il s\u2019agit.<\/p>\n<p>Ces attentes ont consid\u00e9rablement chang\u00e9 la relation entre le d\u00e9taillant et le client. La communication est souvent \u00e9tablie par l\u2019entremise d\u2019une combinaison de canaux num\u00e9riques plut\u00f4t qu\u2019en personne, plus particuli\u00e8rement dans le contexte de la pand\u00e9mie de COVID-19. En outre, les consommateurs veulent toujours une exp\u00e9rience personnalis\u00e9e, pratique et fiable, peu importe les contraintes num\u00e9riques.<\/p>\n<p>Le concept de \u00ab\u00a0strat\u00e9gie\u00a0omnicanal\u00a0\u00bb d\u00e9signe une approche holistique du service \u00e0 la client\u00e8le qui \u00e9limine le cloisonnement entre les diff\u00e9rents canaux de marketing et de vente. Les clients b\u00e9n\u00e9ficient plut\u00f4t d\u2019une exp\u00e9rience uniforme et fluide, peu importe s\u2019ils passent d\u2019un canal \u00e0 l\u2019autre ou d\u2019une personne \u00e0 un agent conversationnel.<\/p>\n<p>Ce guide explique l\u2019importance d\u2019une strat\u00e9gie omnicanal et ses avantages pour votre entreprise. Il traite aussi de la fa\u00e7on de collaborer avec votre fournisseur de services logistiques pour tirer parti d\u2019une strat\u00e9gie omnicanal fluide tout au long de l\u2019exp\u00e9rience client.<\/p>\n<p>D\u00e9couvrez en quoi cette strat\u00e9gie omnicanal peut aider votre entreprise\u00a0:<\/p>\n<ul>\n<li>Restez concurrentiel et \u00e9largissez votre port\u00e9e.<\/li>\n<li>Personnalisez l\u2019exp\u00e9rience de magasinage pour chaque client.<\/li>\n<li>Uniformisez votre marque dans tous les canaux.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le partenaire de livraison omnicanal vous aide \u00e0 offrir une excellente exp\u00e9rience de magasinage fluide.<\/p>\n","protected":false},"author":14,"featured_media":2514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[71],"meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"learn_about":[91],"bundle":[],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","learn_about-vente-au-detail","format-livre-electronique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie omnicanal et fournisseur de services de livraison | Purolator<\/title>\n<meta name=\"description\" content=\"Le partenaire de livraison omnicanal vous aide \u00e0 offrir une excellente exp\u00e9rience de magasinage fluide. Voici comment adopter une strat\u00e9gie omnicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.purolator.com\/fr\/strategie-omnicanal-et-fournisseur-de-services-de-livraison\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie omnicanal et fournisseur de services de livraison | Purolator\" \/>\n<meta property=\"og:description\" content=\"Le partenaire de livraison omnicanal vous aide \u00e0 offrir une excellente exp\u00e9rience de magasinage fluide. Voici comment adopter une strat\u00e9gie omnicanal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.purolator.com\/fr\/strategie-omnicanal-et-fournisseur-de-services-de-livraison\/\" \/>\n<meta property=\"og:site_name\" content=\"Purolator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PurolatorInc\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-19T19:18:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T18:28:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.purolator.com\/wp-content\/uploads\/2021\/01\/omnichannel-strategy-wins-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashley Drew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PurolatorInc\" \/>\n<meta name=\"twitter:site\" content=\"@PurolatorInc\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley Drew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie omnicanal et fournisseur de services de livraison | Purolator","description":"Le partenaire de livraison omnicanal vous aide \u00e0 offrir une excellente exp\u00e9rience de magasinage fluide. 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