{"id":7358,"date":"2023-01-24T15:22:27","date_gmt":"2023-01-24T20:22:27","guid":{"rendered":"https:\/\/resources.purolator.com\/?p=7358"},"modified":"2025-06-23T13:17:13","modified_gmt":"2025-06-23T17:17:13","slug":"elaborer-une-strategie-de-chaine-dapprovisionnement-efficace","status":"publish","type":"post","link":"https:\/\/resources.purolator.com\/fr\/elaborer-une-strategie-de-chaine-dapprovisionnement-efficace\/","title":{"rendered":"\u00c9laborer une strat\u00e9gie de cha\u00eene d\u2019approvisionnement efficace"},"content":{"rendered":"<p><span data-contrast=\"none\">Que vous ayez pignon sur rue ou que vous vendiez en ligne, vous savez que l\u2019exp\u00e9rience de livraison influence grandement la satisfaction de la client\u00e8le, et qu\u2019il est imp\u00e9ratif de lui livrer ses commandes \u00e0 temps\u202f\u2013 <\/span><span data-contrast=\"none\">surtout durant le temps des f\u00eates<\/span><span data-contrast=\"none\">. Options de livraison rapides et abordables, m\u00e9thodes d\u2019ex\u00e9cution durables, <\/span><a href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/logistique\/gestion-des-retours\"><span data-contrast=\"none\">processus et politique de retour d\u2019articles fiables<\/span><\/a><span data-contrast=\"none\">\u202f: il faut vous doter d\u2019une strat\u00e9gie d\u2019exp\u00e9dition qui r\u00e9pond \u00e0 ses attentes et vous permet de vous d\u00e9marquer de la concurrence.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Mais voil\u00e0 qui n\u2019est pas une mince t\u00e2che. Ma\u00eetriser l\u2019\u00e9tape du <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/optimisez-votre-logistique-du-dernier-kilometre\/\"><span data-contrast=\"none\">dernier kilom\u00e8tre<\/span><\/a><span data-contrast=\"none\"> peut sembler ardu, la majorit\u00e9 des gens s\u2019attendant aujourd\u2019hui \u00e0 se faire livrer leurs commandes sans frais, d\u00e8s le lendemain. Saviez-vous qu\u2019un processus de paiement compliqu\u00e9 pouvait vous faire perdre des ventes?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Si vous consacrez une grande partie de votre budget marketing \u00e0 attirer des gens sur votre site Web pour qu\u2019ils finissent par abandonner leur panier d\u2019achat \u00e0 l\u2019<\/span><a href=\"https:\/\/resources.purolator.com\/fr\/10-facons-de-simplifier-le-paiement-pour-stimuler-leu-et-la-vente\/\"><span data-contrast=\"none\">\u00e9tape du paiement<\/span><\/a><span data-contrast=\"none\"> en raison de frais de livraison impr\u00e9vus ou d\u2019une <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/votre-meilleur-allie-un-processus-de-retour-convivial-pour-les-achats-en-ligne\/\"><span data-contrast=\"none\">politique de retour<\/span><\/a><span data-contrast=\"none\"> peu claire, eh bien, c\u2019est un probl\u00e8me. On estime que l\u2019abandon de panier co\u00fbte aux d\u00e9taillants en ligne des \u00c9tats-Unis de<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\ufffc<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span> <a href=\"https:\/\/www.paymentsdive.com\/news\/extra-costs-biggest-reason-shoppers-ditch-online-carts-payments-checkout-ecommerce-cart-abandonment\/632274\/\"><span data-contrast=\"none\">111 \u00e0 136\u202fmilliards de dollars am\u00e9ricains<\/span><\/a><span data-contrast=\"none\"> par an en perte de revenus. Un prix fort \u00e0 payer pour <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/strategie-omnicanal-et-fournisseur-de-services-de-livraison\/\"><span data-contrast=\"none\">exp\u00e9rience de magasinage<\/span><\/a><span data-contrast=\"none\"> qui n\u2019est pas \u00e0 la hauteur.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Vous trouverez ci-dessous des conseils qui vous permettront de cr\u00e9er des strat\u00e9gies d\u2019exp\u00e9dition gagnantes et vous aideront \u00e0 <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/le-transporteur-un-prolongement-de-votre-marque\/\"><span data-contrast=\"none\">favoriser la fid\u00e9lisation de la client\u00e8le<\/span><\/a><span data-contrast=\"none\">, \u00e0 augmenter votre rendement du capital investi (RCI) et \u00e0 am\u00e9liorer votre rentabilit\u00e9.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<h2>Veillez \u00e0 ce que votre logistique et vos op\u00e9rations d\u2019ex\u00e9cution des commandes cadrent avec vos objectifs<\/h2>\n<p><span data-contrast=\"none\">Pour \u00e9laborer une strat\u00e9gie d\u2019exp\u00e9dition efficace, vous devez avant tout vous fixer un objectif clair. C\u2019est ce qui vous permettra d\u2019\u00e9tablir des cibles concr\u00e8tes et de mesurer les r\u00e9sultats. D\u00e9terminez ce que vous voulez r\u00e9aliser\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Augmenter la valeur moyenne de vos commandes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Hausser votre taux de conversion.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">R\u00e9duire vos co\u00fbts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00c9largir vos activit\u00e9s et votre zone de livraison.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Offrir des options de livraison \u00e9cologiques et durables.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Acc\u00e9l\u00e9rer le traitement et la livraison des commandes en recourant \u00e0 des <\/span><span data-contrast=\"none\">services Express<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Faire appel \u00e0 une entreprise de livraison fiable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>Ma\u00eetrisez les quatre\u202f\u00e9tapes de vos op\u00e9rations d\u2019exp\u00e9dition<\/h2>\n<p><span data-contrast=\"none\">Avant de faire des envois, vous devez vous familiariser avec les <\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\ufffc<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">quatre<\/span><span data-contrast=\"none\">\u202fgrandes \u00e9tapes du processus d\u2019exp\u00e9dition\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Recevoir la commande\u202f: <\/span><\/b><span data-contrast=\"none\">V\u00e9rifier que les articles command\u00e9s sont en stock.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Traiter la commande\u202f: <\/span><\/b><span data-contrast=\"none\">V\u00e9rifier si les renseignements de la commande, comme l\u2019adresse de livraison, sont exacts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Ex\u00e9cuter la commande\u202f: <\/span><\/b><span data-contrast=\"none\">Pr\u00e9lever et emballer les articles aux fins d\u2019exp\u00e9dition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Retourner un article\u202f: <\/span><\/b><span data-contrast=\"none\">Organiser la logistique invers\u00e9e pour que l\u2019article soit retourn\u00e9 au vendeur ou au fabricant.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4944 size-full\" src=\"https:\/\/resources.purolator.com\/wp-content\/uploads\/2022\/12\/Maitrisez-les-quatre-etapes-de-vos-operations-dexpedition.png\" alt=\"Ma\u00eetrisez les quatre \u00e9tapes de vos op\u00e9rations d\u2019exp\u00e9dition\" width=\"1216\" height=\"332\" srcset=\"https:\/\/resources.purolator.com\/wp-content\/uploads\/2022\/12\/Maitrisez-les-quatre-etapes-de-vos-operations-dexpedition.png 1216w, https:\/\/resources.purolator.com\/wp-content\/uploads\/2022\/12\/Maitrisez-les-quatre-etapes-de-vos-operations-dexpedition-600x164.png 600w, https:\/\/resources.purolator.com\/wp-content\/uploads\/2022\/12\/Maitrisez-les-quatre-etapes-de-vos-operations-dexpedition-768x210.png 768w, https:\/\/resources.purolator.com\/wp-content\/uploads\/2022\/12\/Maitrisez-les-quatre-etapes-de-vos-operations-dexpedition-900x246.png 900w\" sizes=\"(max-width: 1216px) 100vw, 1216px\" \/><\/p>\n<h2>Pensez aux d\u00e9tails pour assurer un traitement des commandes efficace et une livraison sans tracas<\/h2>\n<p><span data-contrast=\"none\">En peaufinant votre strat\u00e9gie d\u2019exp\u00e9dition, prenez le temps de vous pencher sur ce qui suit.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Indiquez clairement les frais de livraison\u202f:<\/span><\/b><span data-contrast=\"none\"> Puisque les frais de livraison impr\u00e9vus poussent <\/span><a href=\"https:\/\/www.social4retail.com\/55-of-shoppers-abandon-carts-due-to-shipping-costs-infographic.html\"><span data-contrast=\"none\">55\u202f% des gens \u00e0 abandonner leur panier<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement), assurez-vous de les pr\u00e9ciser.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Fournissez la date de livraison estim\u00e9e\u202f:<\/span><\/b><span data-contrast=\"none\"> Pr\u00e9cisez les d\u00e9lais de livraison pour chaque option, surtout durant la p\u00e9riode de pointe, \u00e9tant donn\u00e9 qu\u2019il peut y avoir du retard.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Proposez le suivi de la commande\u202f:<\/span><\/b><span data-contrast=\"none\"> Offrir la tranquillit\u00e9 d\u2019esprit ne suffit plus; la client\u00e8le veut aussi pouvoir suivre la livraison de ses colis. Plus pr\u00e9cis\u00e9ment, <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220420005141\/en\/Verte-Research-Reveals-Consumers-Are-Obsessed-With-Order-Tracking-Visibility\"><span data-contrast=\"none\">91\u202f% des gens le font activement<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/logistique\/gestion-des-retours\"><b><span data-contrast=\"none\">Simplifiez le retour d\u2019articles<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span><span data-contrast=\"none\"> Comme <\/span><a href=\"https:\/\/www.soocial.com\/ecommerce-return-statistics\/\"><span data-contrast=\"none\">18\u202f% des achats en ligne sont retourn\u00e9s<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement), il est essentiel de cr\u00e9er une <\/span><span data-contrast=\"none\">strat\u00e9gie<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">logistique invers\u00e9e<\/span><span data-contrast=\"none\"> simple et pratique.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Offrez des<\/span><\/b> <a href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/solutions-technologiques\/suivi-et-gestion-des-livraisons-pour-destinataires\"><b><span data-contrast=\"none\">options de livraison personnalisables<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span><span data-contrast=\"none\"> Permettez aux gens qui magasinent \u00e0 votre enseigne de personnaliser leur exp\u00e9rience en leur donnant le choix parmi diff\u00e9rentes rapidit\u00e9s de livraison ou d\u2019autres pr\u00e9f\u00e9rences.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Parez aux impr\u00e9vus\u202f: <\/span><\/b><span data-contrast=\"none\">Cr\u00e9ez des politiques qui pourront s\u2019appliquer si la m\u00e9t\u00e9o joue la trouble-f\u00eate, durant les p\u00e9riodes de pointe ou en cas de p\u00e9pin avec la cha\u00eene d\u2019approvisionnement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Adoptez des<\/span><\/b> <a href=\"https:\/\/resources.purolator.com\/fr\/expedition-durable-et-commerce-electronique-nos-constats\/\"><b><span data-contrast=\"none\">pratiques d\u2019exp\u00e9dition durables<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span><span data-contrast=\"none\"> Davantage de gens privil\u00e9gient les entreprises qui contribuent \u00e0 l\u2019<\/span><a href=\"https:\/\/resources.purolator.com\/fr\/leconomie-circulaire-et-le-developpement-durable\/\"><span data-contrast=\"none\">\u00e9conomie circulaire<\/span><\/a><span data-contrast=\"none\">, qu\u2019elles recourent \u00e0 des emballages biod\u00e9gradables ou \u00e0 des m\u00e9thodes de livraison \u00e9cologiques, comme les v\u00e9los cargo \u00e9lectriques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Faites appel \u00e0 un fournisseur de services logistiques chevronn\u00e9\u202f:<\/span><\/b><span data-contrast=\"none\"> Tirez parti de solutions d\u2019exp\u00e9dition novatrices et flexibles en collaborant avec un transporteur de confiance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\"><blockquote class=\"altbq\">Pour en savoir plus sur ces strat\u00e9gies, lisez notre <\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\"> <\/span><\/span><span data-contrast=\"none\">livre \u00e9lectronique sur <a href=\"https:\/\/resources.purolator.com\/fr\/elaborer-une-strategie-logistique-gagnante\/\">l\u2019\u00e9laboration d\u2019une strat\u00e9gie logistique gagnante pour le commerce \u00e9lectronique<\/a><\/span><span data-contrast=\"none\">.<\/blockquote><\/span><\/p>\n<h2><b><span data-contrast=\"none\">Calculez les d\u00e9penses li\u00e9es \u00e0 la logistique et \u00e0 l\u2019ex\u00e9cution des commandes<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Pour d\u00e9terminer les frais de livraison que devront payer vos clients, vous devez d\u2019abord \u00e9tablir ce qu\u2019il vous en co\u00fbtera de leur exp\u00e9dier leurs commandes. En plus de prendre en consid\u00e9ration les co\u00fbts indirects, comme les mises \u00e0 jour de votre site Web et vos campagnes publicitaires, vous devez aussi tenir compte des facteurs suivants pour ne pas perdre au change.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Co\u00fbt du transporteur (\u00e9tiquette d\u2019exp\u00e9dition)\u202f: <\/span><\/b><span data-contrast=\"none\">Le montant factur\u00e9 par votre transporteur pour l\u2019affranchissement du transport d\u2019un colis du point d\u2019origine \u00e0 sa destination.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Co\u00fbt de l\u2019emballage\u202f: <\/span><\/b><span data-contrast=\"none\">Le co\u00fbt de l\u2019emballage, comme les bo\u00eetes et le film \u00e0 bulles.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Co\u00fbt d\u2019ex\u00e9cution des commandes\u202f: <\/span><\/b><span data-contrast=\"none\">Le co\u00fbt de l\u2019entreposage, de la pr\u00e9paration, de l\u2019emballage et de l\u2019exp\u00e9dition des commandes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Co\u00fbt du retour\u202f:<\/span><\/b><span data-contrast=\"none\"> Le co\u00fbt du retour, y compris l\u2019exp\u00e9dition transfrontali\u00e8re et Express, ainsi que le co\u00fbt de remise en stock ou d\u2019\u00e9limination des produits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Dimensions et poids du colis\u202f: <\/span><\/b><span data-contrast=\"none\">Le poids et les dimensions de vos envois (plus ils sont pr\u00e9cis, plus les tarifs des transporteurs seront pr\u00e9cis).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Pays d\u2019origine et destination\u202f: <\/span><\/b><span data-contrast=\"none\">Les co\u00fbts associ\u00e9s \u00e0 vos points d\u2019origine et de destination. N\u2019oubliez pas que si vous faites des envois \u00e0 l\u2019\u00e9tranger, les pays voisins peuvent avoir des tarifs d\u2019exp\u00e9dition diff\u00e9rents des v\u00f4tres.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<a class=\"cta-simple\" href=\"https:\/\/resources.purolator.com\/fr\/quest-ce-quun-magasin-sombre-un-nouveau-joueur-dans-la-distribution-des-commandes\/\" target=\"_blank\"><div class=\"text\">Voyez s\u2019il est temps de transformer votre boutique en magasin sombre pour r\u00e9pondre \u00e0 la demande accrue en ligne.<\/div><div class=\"cta\">En savior plus<\/div><\/a>\n<h2>Am\u00e9liorez l\u2019emballage de vos commandes<\/h2>\n<p><span data-contrast=\"none\">L\u2019emballage de vos commandes est un prolongement de votre marque et fait partie de l\u2019exp\u00e9rience du <\/span><span data-contrast=\"none\">magasinage en ligne<\/span><span data-contrast=\"none\">. En plus d\u2019\u00eatre fonctionnel, il refl\u00e8te les valeurs de votre entreprise. Quel type d\u2019emballage vous convient le mieux?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Emballage personnalis\u00e9\u202f:<\/span><\/b><span data-contrast=\"none\"> D\u00e9marquez-vous en ajoutant au plaisir de d\u00e9baller la commande gr\u00e2ce \u00e0 un emballage personnalis\u00e9, comme des bo\u00eetes et du papier de soie aux couleurs de votre marque.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/resources.purolator.com\/fr\/trois-meilleures-pratiques-en-matiere-demballage-ecologique-pour-rendre-votre-entreprise-plus-verte\/\"><b><span data-contrast=\"none\">Emballage \u00e9cologique<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span> <span data-contrast=\"none\">Les gens sont <\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\ufffc<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-data-reveals-preference-for-sustainable-packaging-remains-strong-in-a-changing-world-301530676.html#:~:text=Consumers%20are%2057%25%20less%20likely,is%20harmful%20to%20the%20environment.\"><span data-contrast=\"none\">57\u202f% moins susceptibles<\/span><\/a><span data-contrast=\"none\"> d\u2019acheter des produits vendus dans des emballages qu\u2019ils consid\u00e8rent comme n\u00e9fastes pour l\u2019environnement. N\u2019h\u00e9sitez donc pas \u00e0 rendre les v\u00f4tres plus verts, en utilisant par exemple des fournitures biod\u00e9gradables et compostables d\u2019entreprises comme U-Line.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Trouvez les bonnes m\u00e9thodes d\u2019exp\u00e9dition pour votre entreprise<\/h2>\n<p><span data-contrast=\"none\">Livraison le lendemain, livraison gratuite&#8230; Les gens veulent pouvoir choisir la m\u00e9thode d\u2019exp\u00e9dition qui r\u00e9pond \u00e0 leurs besoins. Veillez donc \u00e0 leur en proposer plusieurs afin qu\u2019ils puissent opter pour celle qui leur convient le mieux \u00e0 tous les coups. En voici quelques-unes que vous pourriez int\u00e9grer \u00e0 votre strat\u00e9gie de livraison\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Livraison en magasin ou cueillette en bordure de trottoir gratuite\u202f:<\/span><\/b><span data-contrast=\"none\"> Une option pratique si vous avez pignon sur rue. En plus de pouvoir r\u00e9cup\u00e9rer ses commandes quand elle le souhaite, votre client\u00e8le \u00e9vite ainsi de payer des frais de livraison\u202f\u2013 et vous aussi.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Livraison gratuite<\/span><\/b><span data-contrast=\"none\">\u202f: Cette option est si attrayante que <\/span><a href=\"https:\/\/www.drip.com\/blog\/cart-abandonment-statistics\"><span data-contrast=\"none\">79\u202f% des gens sont plus susceptibles de privil\u00e9gier les commerces qui l\u2019offrent<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Livraison le jour m\u00eame\u202f:<\/span><\/b><span data-contrast=\"none\"> Cette option garantit que les commandes seront livr\u00e9es le jour m\u00eame de l\u2019achat. Besoin d\u2019une solution pour des envois urgents? Le <\/span><a href=\"https:\/\/www.purolator.com\/fr\/service-de-livraison-de-produits-essentiels-de-purolator\"><span data-contrast=\"none\">service de livraison de produits essentiels<\/span><\/a><span data-contrast=\"none\"> est l\u00e0 pour \u00e7a.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Livraison le soir ou le lendemain\u202f: <\/span><\/b><span data-contrast=\"none\">Proposez des options de livraison apr\u00e8s les heures normales d\u2019ouverture comme notre service Express\u202f9\u202fh ou la livraison le soir pour assurer la livraison rapide des commandes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Livraison en deux\u202fjours\u202f:<\/span><\/b><span data-contrast=\"none\"> Les g\u00e9ants du commerce en ligne ont popularis\u00e9 la livraison en deux\u202fjours; <\/span><a href=\"https:\/\/ware2go.co\/defining-fast-shipping\/#:~:text=42%25%20of%20shoppers%20expect%20a,every%20online%20purchase%20they%20make.\"><span data-contrast=\"none\">42\u202f% des gens s\u2019attendent maintenant \u00e0 ce que cette option soit syst\u00e9matiquement offerte<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Livraison \u00e0 tarif forfaitaire\u202f:<\/span><\/b><span data-contrast=\"none\"> Vous pouvez aussi facturer un tarif fixe, peu importe le produit achet\u00e9 ou la valeur de la commande.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><a href=\"https:\/\/www.purolator.com\/fr\/expedition\/e-u-et-international\/comment-expedier-letranger\"><b><span data-contrast=\"none\">Livraison internationale<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span><span data-contrast=\"none\"> Les entreprises qui vendent \u00e0 l\u2019\u00e9tranger doivent s\u2019adjoindre de partenaires d\u2019ex\u00e9cution chevronn\u00e9s qui peuvent les aider \u00e0 ma\u00eetriser r\u00e8glements, tarifs, taxes et autres exigences d\u2019exp\u00e9dition internationale.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>Ce qu\u2019il faut prendre en consid\u00e9ration en mati\u00e8re d\u2019exp\u00e9dition transfrontali\u00e8re<\/h2>\n<p><span data-contrast=\"none\">La vente outre-fronti\u00e8re peut s\u2019av\u00e9rer int\u00e9ressante pour votre entreprise, qui pourra joindre un public plus vaste, g\u00e9n\u00e9rer plus de ventes et accro\u00eetre sa visibilit\u00e9. Mais avant de vous lancer, tenez compte de ce qui suit en \u00e9laborant votre <\/span><span data-contrast=\"none\">strat\u00e9gie de logistique transfrontali\u00e8re<\/span><span data-contrast=\"none\">\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Y a-t-il une demande pour vos produits dans le march\u00e9 que vous ciblez?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Vos produits peuvent-ils \u00eatre exp\u00e9di\u00e9s de fa\u00e7on s\u00e9curitaire \u00e0 l\u2019international?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Avez-vous une id\u00e9e des tarifs, des taxes et des droits de douane en vigueur dans les pays o\u00f9 vous voulez exp\u00e9dier vos produits?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Connaissez-vous le processus de d\u00e9douanement?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Votre partenaire d\u2019exp\u00e9dition offre-t-il des services de logistique et d\u2019exp\u00e9dition transfrontali\u00e8re aux \u00c9tats-Unis et au Canada?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><blockquote class=\"altbq\">Votre entreprise est-elle pr\u00eate \u00e0 exporter vers les \u00c9tats-Unis? <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/verification-etes-vous-pret-a-exporter-vers-les-e-u\/\"><span data-contrast=\"none\">Lisez notre article pour obtenir d\u2019autres conseils<\/span><\/a><span data-contrast=\"auto\">.<span style=\"font-weight: 400;\"><\/blockquote><\/span>\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Si vous avez r\u00e9pondu oui toutes les questions ci-dessus, ou \u00e0 certaines d\u2019entre elles, la prochaine \u00e9tape consiste \u00e0 vous familiariser avec la r\u00e9glementation des pays o\u00f9 vous voulez exp\u00e9dier vos produits, notamment les aspects suivants\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">D\u00e9claration en douane et formulaire\u202f:<\/span><\/b><span data-contrast=\"none\"> Ce <\/span><a href=\"https:\/\/www.purolator.com\/fr\/media\/1351\/download?attachment\"><span data-contrast=\"none\">formulaire<\/span><\/a><span data-contrast=\"none\"> indique aux agents des douanes le contenu de l\u2019envoi, sa valeur et s\u2019il s\u2019agit d\u2019une marchandise ou d\u2019un cadeau.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Tarifs, droits de douane et taxes\u202f:<\/span><\/b><span data-contrast=\"none\"> Des frais de douane additionnels peuvent s\u2019appliquer lorsqu\u2019un colis arrive \u00e0 destination et le client est responsable de les payer. Pour \u00e9viter les mauvaises surprises, assurez-vous de le mentionner sur la page de votre politique d\u2019exp\u00e9dition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote class=\"altbq\">Assurez-vous de vous conformer aux r\u00e8glements en vigueur gr\u00e2ce \u00e0 <a href=\"https:\/\/ship.purolator.com\/pta\/fr\/index.html%23\/productInfo#\/productInfo\">l\u2019Assistant commercial de Purolator<\/a>.<\/blockquote>\n<h2>Fournissez des \u00e9tiquettes d\u2019exp\u00e9dition et des polices d\u2019assurance claires<\/h2>\n<p><span data-contrast=\"none\">Offrez une exp\u00e9rience de livraison des plus satisfaisantes en fournissant des \u00e9tiquettes d\u2019exp\u00e9dition exactes et des polices d\u2019assurance.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00c9tiquettes d\u2019exp\u00e9dition\u202f:<\/span><\/b><span data-contrast=\"none\"> Les \u00e9tiquettes fournissent au transporteur des renseignements essentiels sur l\u2019origine et la destination des envois. Sans \u00e9tiquettes, les commandes pourraient \u00eatre mal trait\u00e9es, retard\u00e9es ou perdues, ce qui aurait une incidence n\u00e9gative sur l\u2019exp\u00e9rience client.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Assurance exp\u00e9dition\u202f:<\/span><\/b><span data-contrast=\"none\"> Si vous pr\u00e9voyez une assurance, les exp\u00e9diteurs peuvent \u00eatre rembours\u00e9s en cas de colis perdus, endommag\u00e9s ou vol\u00e9s durant le transport.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">Cr\u00e9ez un syst\u00e8me complet de suivi des commandes, de politique de retour, d\u2019\u00e9change et d\u2019ex\u00e9cution <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Le parcours client ne se termine pas quand les commandes quittent votre magasin ou votre entrep\u00f4t; il se poursuit jusqu\u2019\u00e0 la r\u00e9ception des colis, et m\u00eame un peu au-del\u00e0. Il vous faut donc mettre en place des processus de suivi et de <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/votre-meilleur-allie-un-processus-de-retour-convivial-pour-les-achats-en-ligne\/\"><span data-contrast=\"none\">retour<\/span><\/a><span data-contrast=\"none\"> efficaces. Offrir une exp\u00e9rience de retour sans tracas est essentiel, car <\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\ufffc<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><a href=\"https:\/\/martech.org\/e-commerce-report-95-online-shoppers-say-positive-return-experience-drives-loyalty\/#:~:text=According%20to%20a%20recent%20survey,provided%20a%20satisfactory%20return%20experience.\"><span data-contrast=\"none\">95\u202f% des personnes qui en sont satisfaites feront d\u2019autres achats chez le d\u00e9taillant<\/span><\/a><span data-contrast=\"none\">, tandis que celles qui en sont d\u00e9\u00e7ues sont <\/span><a href=\"https:\/\/martech.org\/e-commerce-report-95-online-shoppers-say-positive-return-experience-drives-loyalty\/#:~:text=According%20to%20a%20recent%20survey,provided%20a%20satisfactory%20return%20experience.\"><span data-contrast=\"none\">trois\u202ffois plus susceptibles de lui tourner le dos<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Communiquez clairement les modalit\u00e9s de rep\u00e9rage, ainsi que vos politiques d\u2019\u00e9change et de retour.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/solutions-technologiques\/sabonner-purolator-your-way-pour-recevoir-des-notifications-par-sms?auHash=-Pp0iIeQERfdo4QbIJGX-e1HM-okEAgdmUUhpcVpn9o\"><b><span data-contrast=\"none\">Rep\u00e9rage<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span><span data-contrast=\"none\"> Il est important que vous et votre client\u00e8le sachiez en tout temps o\u00f9 se trouvent les commandes. Assurez-vous donc de lui fournir un num\u00e9ro de suivi pour qu\u2019elle puisse surveiller l\u2019\u00e9tat de la livraison.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Politique d\u2019\u00e9change\u202f:<\/span><\/b><span data-contrast=\"none\"> Expliquez clairement comment effectuer des \u00e9changes, pr\u00e9cisez le d\u00e9lai de gr\u00e2ce pour les faire et indiquez s\u2019il y a des frais \u00e0 payer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/resources.purolator.com\/fr\/8-meilleures-pratiques-dexpedition-pour-la-politique-de-retour\/\"><b><span data-contrast=\"none\">Politique de retour<\/span><\/b><\/a><span data-contrast=\"auto\">\u202f:<\/span><span data-contrast=\"none\"> Cr\u00e9ez une politique de retour simple qui sera pratique pour votre client\u00e8le. Tout comme pour votre politique d\u2019\u00e9change, assurez-vous de mettre en \u00e9vidence \u00e0 votre boutique ou sur votre site Web le d\u00e9lai de gr\u00e2ce pour retourner un article et les frais connexes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Modalit\u00e9s et conditions\u202f:<\/span><\/b><span data-contrast=\"none\"> Pr\u00e9voyez des modalit\u00e9s et des conditions qui pourront s\u2019appliquer si le transport est retard\u00e9 en raison de mauvaises conditions m\u00e9t\u00e9orologiques, de volumes accrus ou de probl\u00e8mes avec la cha\u00eene d\u2019approvisionnement.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<a class=\"cta-simple\" href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/solutions-technologiques\/commerce-electronique-pour-boutiques-en-ligne?utm_source=Resource_Centre&amp;utm_medium=Bottom_CTA&amp;utm_campaign=checklist_effective_ecommerce_supply_chain_logistics_strategies_Bottom_CTA\" target=\"_blank\"><div class=\"text\">En tirant parti d\u2019int\u00e9grations technologiques, vous pouvez g\u00e9rer le transport et la logistique de vos commandes en ligne, obtenir des renseignements de suivi et traiter les retours d\u2019articles sans avoir \u00e0 faire de manipulation.<\/div><div class=\"cta\">En savior plus<\/div><\/a>\n<h2>Comment offrir la livraison gratuite et augmenter votre chiffre d\u2019affaires<\/h2>\n<p><a href=\"https:\/\/resources.purolator.com\/fr\/expedition-durable-et-commerce-electronique-nos-constats\/\"><span data-contrast=\"none\">Une \u00e9tude que nous avons r\u00e9alis\u00e9e<\/span><\/a><span data-contrast=\"none\"> a r\u00e9v\u00e9l\u00e9 que la livraison gratuite pla\u00eet \u00e0 un point tel que 62,5\u202f% de la client\u00e8le la consid\u00e8re comme le facteur de satisfaction le plus important. Toutes les entreprises ne peuvent toutefois pas se permettre de l\u2019offrir. Avant de proposer cet avantage, assurez-vous que vos marges sont suffisamment \u00e9lev\u00e9es pour couvrir vos co\u00fbts d\u2019exp\u00e9dition.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Plusieurs options s\u2019offrent aussi \u00e0 vous pour contrebalancer ces frais\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Augmenter le prix de vos produits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Envoyer \u00e0 certaines personnes un code sp\u00e9cial donnant droit \u00e0 la livraison gratuite pour une dur\u00e9e limit\u00e9e, par exemple les nouveaux abonn\u00e9s \u00e0 votre infolettre.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Offrir la livraison gratuite \u00e0 l\u2019achat d\u2019un certain montant, par exemple 49\u202f$.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Proposer la livraison gratuite durant les p\u00e9riodes de pointe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Offrir la livraison gratuite aux membres de votre programme de fid\u00e9lit\u00e9 seulement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Proposer la livraison gratuite dans certaines r\u00e9gions uniquement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>Adoptez des pratiques d\u2019exp\u00e9dition \u00e9cologiques et durables<\/h2>\n<p><span data-contrast=\"none\">L\u2019exp\u00e9dition et l\u2019emballage des achats en ligne contribuent \u00e0 une quantit\u00e9 pr\u00e9occupante d\u2019\u00e9missions de gaz \u00e0 effet de serre et de d\u00e9chets. Le secteur de l\u2019exp\u00e9dition produit environ <\/span><span data-contrast=\"none\">940\u202fmillions de tonnes de CO<\/span><span data-contrast=\"none\">2<\/span><span data-contrast=\"none\"> annuellement<\/span><span data-contrast=\"none\"> (article en anglais seulement) et <\/span><a href=\"https:\/\/earth.org\/online-shopping-and-its-environmental-impact\/\"><span data-contrast=\"none\">86\u202fmillions de tonnes d\u2019emballages en plastique<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement) sont produites chaque ann\u00e9e dans le monde.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Par souci pour la plan\u00e8te, les gens utilisent leur pouvoir d\u2019achat afin de soutenir les entreprises qui int\u00e8grent le d\u00e9veloppement durable dans leurs activit\u00e9s. Voici ce que vous pouvez faire afin d\u2019ajouter de rendre vos pratiques d\u2019exp\u00e9dition plus vertes et participer \u00e0 l\u2019<\/span><a href=\"https:\/\/resources.purolator.com\/fr\/leconomie-circulaire-et-le-developpement-durable\/\"><span data-contrast=\"none\">\u00e9conomie circulaire<\/span><\/a><span data-contrast=\"none\">\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Utiliser des emballages biod\u00e9gradables \u00e9cologiques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">R\u00e9duire l\u2019espace vide dans les bo\u00eetes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Utiliser des options d\u2019exp\u00e9dition meilleures pour l\u2019environnement, comme des <\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\ufffc<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><a href=\"https:\/\/cloud.connect.purolator.com\/sustainability\/?%20utm_campaign=sustainability-research-paper&amp;utm_source=resource-centre&amp;utm_medium=referral&amp;utm_content=ask-an-expert-rc-cta&amp;scrolling=true\"><span data-contrast=\"none\">v\u00e9hicules \u00e0 basse vitesse et des v\u00e9los cargo \u00e9lectriques<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Recourir \u00e0 d\u2019autres m\u00e9thodes de livraison comme des <\/span><a href=\"https:\/\/www.purolator.com\/fr\/lieux-dexpedition-et-points-dacces#quick-stop-kiosks-and-parcel-lockers\"><span data-contrast=\"none\">casiers automatis\u00e9s<\/span><\/a><span data-contrast=\"none\"> et des <\/span><a href=\"https:\/\/www.purolator.com\/fr\/lieux-dexpedition-et-points-dacces#quick-stop-kiosks-and-parcel-lockers\"><span data-contrast=\"none\">kiosques arr\u00eat rapide<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Consid\u00e9rer les options d\u2019exp\u00e9dition par voie routi\u00e8re.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Regrouper vos envois.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<a class=\"cta-simple\" href=\"https:\/\/www.purolator.com\/fr\/propos-de-purolator\/notre-engagement-envers-la-durabilit%C3%A9-environnementale\" target=\"_blank\"><div class=\"text\">D\u00e9couvrez l\u2019engagement de Purolator \u00e0 l\u2019\u00e9gard du d\u00e9veloppement durable et les initiatives \u00e9cologiques qui transforment la fa\u00e7on dont les entreprises et leurs client\u00e8les utilisent nos services.<\/div><div class=\"cta\">En savior plus<\/div><\/a>\n<h2>Optimisez vos courriels promotionnels pour maximiser votre RCI<\/h2>\n<p><span data-contrast=\"none\">Incitez les gens abonn\u00e9s \u00e0 votre liste d\u2019envoi \u00e0 faire des achats chez vous en leur faisant part de renseignements importants sur la livraison. Songez \u00e0 int\u00e9grer les meilleures pratiques qui suivent \u00e0 votre approche de communication pour soutenir votre strat\u00e9gie d\u2019exp\u00e9dition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00c9tablissez des objectifs\u202f: <\/span><\/b><span data-contrast=\"none\">Faites-le pour chacun de vos courriels, qu\u2019ils visent \u00e0 stimuler les ventes ou \u00e0 entretenir vos relations client.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Automatisez vos campagnes\u202f: <\/span><\/b><span data-contrast=\"none\">Ainsi, vous pourrez envoyer le bon courriel au bon moment du cycle client, que ce soit un message de bienvenue ou une communication pour rappeler des articles laiss\u00e9s dans un panier d\u2019achat en ligne.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Proposez des solutions de rechange pour les produits en rupture de stock\u202f: <\/span><\/b><span data-contrast=\"none\">Un article qu\u2019une personne convoite est \u00e9puis\u00e9? Envoyez-lui des suggestions de produits similaires pour favoriser les achats.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Invitez les gens \u00e0 faire leurs achats \u00e0 l\u2019avance pour \u00e9viter les ruptures de stock\u202f:<\/span><\/b><span data-contrast=\"none\"> Tenez votre client\u00e8le au courant des produits qui sont susceptibles de se vendre rapidement pour qu\u2019elle puisse pr\u00e9voir ses achats en cons\u00e9quence.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Simplifiez vos communications\u202f: <\/span><\/b><span data-contrast=\"none\">R\u00e9digez de courts paragraphes, ajoutez des titres, utilisez des puces pour diviser le contenu, mettez en gras les renseignements importants, int\u00e9grez des images accrocheuses et ajoutez des boutons d\u2019appel \u00e0 l\u2019action.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Cr\u00e9ez une s\u00e9rie de courriels de bienvenue\u202f:<\/span><\/b><span data-contrast=\"none\"> Ces courriels, dont le <\/span><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"><span data-contrast=\"none\">taux d\u2019ouverture s\u2019\u00e9l\u00e8ve \u00e0 86\u202f%<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement), sont une excellente fa\u00e7on de parler de votre marque aux personnes qui vous suivent, de pr\u00e9senter du contenu int\u00e9ressant et de transmettre des offres promotionnelles.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Pr\u00e9voyez des courriels pour les gens qui abandonnent leur panier\u202f:<\/span><\/b><span data-contrast=\"none\"> En leur rappelant ce qu\u2019ils ont laiss\u00e9 derri\u00e8re, vous pourriez r\u00e9cup\u00e9rer jusqu\u2019\u00e0 <\/span><a href=\"https:\/\/www.shopify.com\/blog\/abandoned-cart-emails\"><span data-contrast=\"none\">14\u202f% des pertes de ventes<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Envoyez des courriels promotionnels\u202f: <\/span><\/b><span data-contrast=\"none\">Offre applicable \u00e0 un produit en particulier, rabais sur l\u2019ensemble de votre site Web, <\/span><a href=\"https:\/\/resources.purolator.com\/fr\/8-facons-doptimiser-lexpedition-gratuite-pour-votre-entreprise\/\"><span data-contrast=\"none\">livraison gratuite<\/span><\/a><span data-contrast=\"none\">\u202f: ces messages sont parfaits pour les gens en qu\u00eate de belles aubaines, surtout durant les f\u00eates. Une offre de livraison gratuite fait \u00e9videmment toujours plaisir\u202f: <\/span><a href=\"https:\/\/www.drip.com\/blog\/cart-abandonment-statistics\"><span data-contrast=\"none\">79\u202f% des gens sont plus susceptibles de privil\u00e9gier les commerces qui proposent cet avantage<\/span><\/a><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\ufffc<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Transmettez une confirmation de la commande\u202f: <\/span><\/b><span data-contrast=\"none\">Une fois la transaction conclue, envoyez au client un courriel contenant un r\u00e9sum\u00e9 de son achat et ses coordonn\u00e9es.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Fournissez des donn\u00e9es de rep\u00e9rage\u202f:<\/span><\/b><span data-contrast=\"none\"> Offrez la tranquillit\u00e9 d\u2019esprit aux gens qui magasinent chez vous en leur fournissant un num\u00e9ro de rep\u00e9rage associ\u00e9 \u00e0 leur commande et faites \u00e9quipe avec un transporteur qui propose une <\/span><a href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/solutions-technologiques\/sabonner-purolator-your-way-pour-recevoir-des-notifications-par-sms?auHash=-Pp0iIeQERfdo4QbIJGX-e1HM-okEAgdmUUhpcVpn9o\"><span data-contrast=\"none\">exp\u00e9rience de r\u00e9ception de colis personnalis\u00e9e<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Nunito\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Invitez votre client\u00e8le \u00e0 r\u00e9diger des \u00e9valuations\u202f:<\/span><\/b><span data-contrast=\"none\"> Et si l\u2019on vous disait que <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-proof-examples?__hstc=67582734.f59c31d6cd4911552795e98910404cfc.1657306391032.1657306391032.1657306391032.1&amp;__hssc=67582734.1.1657306391032&amp;__hsfp=1542169609\"><span data-contrast=\"none\">88\u202f% des gens font autant confiance aux avis de clients qu\u2019\u00e0 des recommandations personnelles<\/span><\/a><span data-contrast=\"none\"> (article en anglais seulement)? Voil\u00e0 une preuve sociale qui d\u00e9montre la confiance des acheteurs envers une marque.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Une strat\u00e9gie d\u2019exp\u00e9dition optimale peut vous rapporter gros. En recourant aux bonnes tactiques, vous pouvez r\u00e9duire vos co\u00fbts et vos d\u00e9lais de livraison, tout en offrant une exp\u00e9rience des plus satisfaisantes \u00e0 votre client\u00e8le. Tirez parti de l\u2019expertise d\u2019un partenaire logistique fiable pour am\u00e9liorer encore davantage vos pratiques d\u2019exp\u00e9dition.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En collaborant avec Purolator, vous pouvez b\u00e9n\u00e9ficier de <\/span><span data-contrast=\"none\">solutions logistiques<\/span><span data-contrast=\"none\"> adapt\u00e9es \u00e0 vos besoins d\u2019exp\u00e9dition, y compris de la <\/span><a href=\"https:\/\/www.purolator.com\/fr\/expedition\/expedition-au-canada#next-day\"><span data-contrast=\"none\">livraison le lendemain<\/span><\/a><span data-contrast=\"none\"> ou de la livraison par v\u00e9lo cargo \u00e9lectrique, une fa\u00e7on plus verte de mettre vos produits dans les mains de la client\u00e8le. Gr\u00e2ce \u00e0 notre vaste port\u00e9e, qui nous permet de desservir jusqu\u2019\u00e0 99,9\u202f% des codes postaux canadiens, nos <\/span><a href=\"https:\/\/www.purolator.com\/fr\/expedition\/e-u-et-international\"><span data-contrast=\"none\">capacit\u00e9s de transport transfrontalier<\/span><\/a><span data-contrast=\"none\">, nos solutions de transport multimodal, de <\/span><a href=\"https:\/\/www.purolator.com\/fr\/expedition\"><span data-contrast=\"none\">messagerie<\/span><\/a><span data-contrast=\"none\"> et de <\/span><a href=\"https:\/\/www.purolator.com\/fr\/transport-de-fret\"><span data-contrast=\"none\">transport de fret<\/span><\/a><span data-contrast=\"none\">, ainsi que nos <\/span><span data-contrast=\"none\">nombreux<\/span> <a href=\"https:\/\/www.purolator.com\/fr\/solutions-commerciales\/solutions-technologiques\/commerce-electronique-pour-boutiques-en-ligne\/ship\"><span data-contrast=\"none\">partenaires d\u2019int\u00e9gration de commerce \u00e9lectronique<\/span><\/a><span data-contrast=\"none\">, nous veillerons \u00e0 combler les gens qui magasinent \u00e0 votre enseigne \u00e0 tous les coups.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<a class=\"cta-simple\" href=\"https:\/\/cloud.connect.purolator.com\/shipping-account-benefits\/learn-more?campaign=7012E000001cQASQA2&amp;lang=fr&amp;utm_source=Resource_Centre&amp;utm_medium=bottom_CTA&amp;utm_campaign=Checklist_E_Commerce_article_Bottom_CTA\" target=\"_blank\"><div class=\"text\">Lisez notre livre \u00e9lectronique pour en savoir plus sur la cr\u00e9ation d\u2019une strat\u00e9gie logistique efficace.<\/div><div class=\"cta\">En savior plus<\/div><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Que vous ayez pignon sur rue ou que vous vendiez en ligne, vous savez que l\u2019exp\u00e9rience de livraison influence grandement la satisfaction de la client\u00e8le, et qu\u2019il est imp\u00e9ratif de lui livrer ses commandes \u00e0 temps\u202f\u2013 surtout durant le temps des f\u00eates. Options de livraison rapides et abordables, m\u00e9thodes d\u2019ex\u00e9cution durables, processus et politique de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[43],"meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"learn_about":[131],"bundle":[],"class_list":["post-7358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","learn_about-commerce-electronique","format-article-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9laborer une strat\u00e9gie de cha\u00eene d\u2019approvisionnement efficace | Purolator<\/title>\n<meta name=\"description\" content=\"\u00c9laborez une strat\u00e9gie d\u2019exp\u00e9dition gagnante gr\u00e2ce \u00e0 des solutions logistiques et d\u2019ex\u00e9cution qui favoriseront la 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