Skip to Content
Purolator Homepage
  • Login
Ecommerce

Why You Should Add Online Marketing and E-Commerce to Your Business

Learn the importance of online marketing and how you can elevate your online presence.
May 22, 2025
woman on laptop using online marketing strategies
Return to Resources Hub
Purolator » Why You Should Add Online Marketing and E-Commerce to Your Business

You don’t have to research too in-depth to grasp the importance of online marketing and e-commerce. The closure of retail giants like Sears, Home Outfitters and Payless ShoeSource are proof that having a strong brick-and-mortar presence is no longer a requirement for retail success. And while the majority of retail business is still performed in physical stores, the real future of retail is online.

Since its inception back in the ‘90s, digital marketing and e-commerce has significantly shifted the retail space. The convenience, reliability and speed of an online sale have set a new bar for consumers. Going to a physical location simply cannot compete with the accessibility an online store offers. This phenomenon has led to what experts have named the “retail apocalypse.” While this might seem a bit melodramatic, the reality is that the statistics paint a pretty bleak picture.

The reality of the retail apocalypse

In four years, 68 department store chains have filed for bankruptcy. Popular retailer Sears went from 3,500 stores in 2006 to 1,430 by the end of 2016. In 2018, the company filed for bankruptcy and announced the closure of another 142 stores of their remaining 687 stores. At the beginning of 2019, some retail apocalypse affected Canadian-based retailers. Jean Machine, Home Outfitters and Payless ShoeSource closed all storefronts. Retail giants like Macy’s and J.C. Penney continue to rack up losses and see stocks fall.

The benefits of bringing your business online

So how did we get here? There are a number of factors that have contributed to the retail apocalypse:

  • The decline of the shopping mall.
  • It’s generational. One of the main reasons for the shift to online is a generational one.
  • The ease of selling via social media and search
    platforms.

In this guide, we explore how an online presence benefits your business by:

  • Increasing the visibility of your business
  • Giving you control over your brand image
  • Keeping your products and/or services on par with the latest trends and the competition.
online marketing Purolator ebook cover

Share:

  • Share post on LinkedIn
  • Share post on Twitter
  • Share post on Facebook
  • Share post via email
Previous Article:
Understanding the USMCA Agreement: Your Top Questions Answered
Next Article:
Entering the World of Online Sales and Fueling Your E-Commerce Growth

Related Content

Go to 7 Ways to Scale Up Your Small Online Business [Infographic] page
two smiling women learning to scale up their small business
Small Business

7 Ways to Scale Up Your Small Online Business [Infographic]

See infographic Read more about 7 Ways to Scale Up Your Small Online Business [Infographic]
Go to Small Business Embraces E-commerce During COVID-19 page
Pure Colour Baby store
Small Business

Small Business Embraces E-commerce During COVID-19

Read article Read more about Small Business Embraces E-commerce During COVID-19
Go to New to E-Commerce? B2C Experts Present Their Top Tips | Shop Talk – Part 1 page
B2C Experts - Shop Talk Part 1
Ecommerce

New to E-Commerce? B2C Experts Present Their Top Tips | Shop Talk – Part 1

Watch video Read more about New to E-Commerce? B2C Experts Present Their Top Tips | Shop Talk – Part 1

Looking for more? Connect with a shipping and supply chain expert.

Learn how to streamline your supply chain with customized and flexible shipping solutions.
Contact us
Related Links
  • Best Practices in Medical Supplies Logistics
  • Sustainable Logistics and Supply Chain...
  • 12 Peak Season Planning Tips to Survive The...
Need customer support?   Contact us

Connect with us:

About Purolator

  • Corporate Information
  • Community & Environment
  • News & Events
  • Working with Us
  • Legal & Site Information

Quick Links

  • Holiday Schedule
  • Becoming a Shipping Agent
  • Tackle Hunger Campaign
  • Service, Zone & Rate Guides
  • Purolator International
  • Careers
  • Feedback
  • Carrier Login
  • Operations Login

Our Mobile App

Purolator Homepage
Copyright © 2025 Purolator Inc. All rights reserved.
  • Terms & Conditions of Service
  • Terms & Conditions of Site Use
  • Privacy
Save up to 65% on Business Shipping for 12 months.
Open an account Open an account