A B2B panel discussion to advise your e-commerce strategy

E-commerce is popular amongst B2C businesses, but if you run a B2B business, you might be hesitant to engage in the space. Why use e-commerce if I have custom pricing and don’t want to post prices online? How can my team build personal relationships online and still hit sales targets? Will it be worth the investment? Many B2Bs are in a similar position and have the same questions. In this second segment of the special two-part Shop Talk series, a panel of B2B industry leaders walk you through the world of B2B e-commerce:

  • Addressing the aversions of taking your B2B online
  • The ways B2B marketing strategies differ from (and relate to) B2Cs
  • Mistakes businesses often make
  • How online data and market research can enhance your content and personalize your offering

Moderated by the Globe and Mail’s Katherine Scarrow, tune in now to gain expert advice and insights on how you can benefit from a strong online presence.

Lauren Lake, COO and co-founder of Bridgit
Lauren Lake, COO and co-founder of Bridgit

Lauren Lake is the co-founder and COO of Bridgit, a software company that builds products specifically for the construction industry. She and Bridgit co-founder and CEO Mallorie Brodie recently launched Bridgit Bench, a workforce management platform for general contractors. The duo were recently named to the 2019 Forbes Manufacturing & Industry 30 Under 30 list.

Randy Frisch, CMO and co-founder of Uberflip
Randy Frisch, CMO and co-founder of Uberflip

Randy Frisch is the CMO of Uberflip, a cloud-based content experience platform that empowers B2B marketers to create content experiences at every stage of the buyer’s journey. Randy hosts the new weekly podcast called The Marketer’s Journey (launching Oct. 28), which features marketing leaders’ strategies and secrets, and is the best-selling author of F#*k Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.

Jane Lee, co-founder of Launch Pop
Jane Lee, co-founder of Launch Pop

Jane Lee is the co-founder of Launch Pop, a venture studio that helps entrepreneurs launch their CPG product and assists them in getting their next round of funding. Prior to Launch Pop, Jane was recruited by Shopify to be its entrepreneur-in-residence, and had started and sold her first business, Silly B Intimates.

Stacey Cummings, Head of Customer Solutions Marketing at Purolator Inc.
Stacey Cummings, Head of Customer Solutions Marketing at Purolator Inc.

Stacey Cummings is the head of customer solutions marketing at Purolator Inc., where she leads the company’s B2B marketing strategy with a focus on sales and marketing integration. She also manages Purolator’s customer lifecycle marketing efforts from lead generation to retention and loyalty. Prior to Purolator, Stacey held marketing positions at yconic., a Canadian youth marketing agency, and Canada Post.

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