It’s no secret that e-commerce is having a transformative impact on Canada’s retail industry. But beyond the rise in online sales has come a strong affinity for the flexibility and convenience of omni-channel purchasing – creating the need for retailers to create an omni-channel strategy.
Whether making purchases online, in a store or via a mobile device, customers now expect a greater say in how purchases are made, when and where shipments are delivered, what “good customer service” means and what return policies should look like.
The following discussion sheds light on today’s buying preferences and help retailers understand the urgent need to provide a quality shopping experience that keeps customers coming back. In this 3-stage guide to creating an omni-channel strategy, we share:
- How Canada’s changing retail landscape affects your business
- What customers want
- How to acquire, fulfil and create an exceptional post-purchase experience
- Five essentials to meeting customer expectations
