It’s no secret that e-commerce is having a transformative impact on Canada’s retail industry. But beyond the rise in online sales has come a strong affinity for the flexibility and convenience of omni-channel purchasing.

Whether making purchases online, in a store or via a mobile device, customers now expect a greater say in how purchases are made, when and where shipments are delivered, what “good customer service” means and what return policies should look like.

The following discussion will shed light on today’s buying preferences and help retailers understand the urgent need to provide a quality shopping experience that keeps customers coming back.

Cover image of omni-channel strategy - Purolator