Skip to Content
  • Locator
  • Track a Shipment
  • Register
  • Login
  • FR
  • Shipping
  • Freight
  • Business Solutions
  • Support
  • Search
  • Shipping
  • Freight
  • Business Solutions
  • Support
  • About Purolator
  • FR
Featured
Enterprise | Small Business

Fast-Moving Consumer Goods: Adaptations for a Customer-Centric Strategy [Whitepaper]

Learn consumer's FMCG's buying habits and how to adapt supply chains.
Oct 21, 2020
COVID-19 | e-Commerce | Shipping | Supply Chain
Retail
Purolator » Fast-Moving Consumer Goods: Adaptations for a Customer-Centric Strategy [Whitepaper]

The fast-moving consumer goods (FMCG) industry has followed a traditional supply chain model for decades. Goods were generally purchased in-store as part of a weekly grocery run, or on an ad-hoc basis. Unlike clothing or electronics, FMCGs were not products that consumers would buy online and wait days or weeks for delivery.

Thanks to an array of choice and convenience online, consumer demand has shifted and FMCG brands are adapting to a customer-centric strategy. Interestingly though, traditional FMCG companies haven’t been the ones adapting at speed. New entrants in the FMCG space are leveraging e-commerce, adapting to an omni-channel supply chain and providing consumers with untapped niche offerings, not found in-store.

In 2020, the pandemic outbreak of COVID-19 caused many industry trends to drive faster change. In Canada and around the globe, huge spikes in demand for FMCG products such as canned foods and personal care items caused chaotic bulk buying, resulting in some businesses using price gouging tactics before it became a heavily finable offence in Canada. Supply chains faltered under pressure for a brief moment, then provided reassurance with aggressive replenishment as the panic buying subsided. And online sales for FMCGs stole the limelight as some physical stores were forced to close while the stores that remained open lacked a reliable supply. In the interest of public safety and product availability, shoppers want to understand the supply chain more than ever – from farm to factory to distribution.

For traditional players to remain competitive, they should adapt to today’s customer-centric supply chain. In this report, we’ll discuss:

  • The online alternatives to in-store FMCG products.
    • D2C start-up opportunities
    • Hyper-targeted small and local alternatives
  • The supply chain adaptations necessary for new distribution methods.
    • Using IoT for omni-channel inventory accuracy
    • Automation in the warehouse for speed and efficiency
  • Four key takeaways for 2020 FMCG supply chain adaptations.

Purolator fast-moving consumer goods whitepaper cover

  Download whitepaper

Share:

Next Article:
Master Your Retail Omnichannel Strategy With Your Delivery Provider

Featured Resources

Read more
happy woman on computer checking her omnichannel strategy
Featured
Enterprise | Small Business
Jan 19, 2021

Master Your Retail Omnichannel Strategy With Your Delivery Provider

Learn how the right omnichannel delivery partner can help build a top-notch seamless shopping experience.
See ebook
Read more
shopping_bags_busy_season
Featured
Enterprise | Small Business
Sep 16, 2020
11 min read

12 Peak Season Planning Tips to Survive The Holiday Shipping Rush

Be prepared for the holiday rush - tips on how to plan, stock, ship, and more.
Read article

Related Content

Read more
Engineer hand using tablet with machine real time monitoring system software. Automation robot arm machine in smart factory automotive industrial Industry 4th iot , digital manufacturing operation.
Enterprise
Sep 8, 2020
9 min read

Ask an Expert: What’s Ahead for Supply Chain Management Professionals?

Read our expert’s perspective on the supply chain challenges facing the industrial sector.
Read article
Read more
woman consolidating retail orders to save on shipping costs
Enterprise | Small Business
Aug 4, 2020
13 min read

6 Easy Ways to Save Big on Shipping Costs

Learn how to save on shipping costs with retail order consolidation best practices.
Read article
Read more
parcel delivery service provider delivery package to happy customer
Enterprise | Small Business
Apr 8, 2020
10 min read

How Your Parcel Delivery Service Provider Can Grow Your Business

Learn how the right delivery service provider can help improve day-to-day business operations and add value to your...
Read article

Looking for more? Connect with a shipping and supply chain expert.

Learn how to streamline your supply chain with customized and flexible shipping solutions.
Contact us
Need customer support?  Contact us
Connect with us:

About Purolator

  • Corporate Information
  • Community & Environment
  • News & Events
  • Working with Us
  • Legal & Site Information

Quick Links

  • Holiday Schedule
  • Becoming a Shipping Agent
  • Tackle Hunger Campaign
  • Service, Zone & Rate Guides
  • Purolator International
  • Careers
  • Feedback
  • Carrier Login
  • Operations Login

Our Mobile App

Copyright © 2021 Purolator Inc. All rights reserved.
  • Terms & Conditions of Service
  • Terms & Conditions of Site Use
  • Privacy