As our lives continue to become more intertwined with the internet, an omnichannel strategy could be the key to meeting customer expectations. In 2020, it’s estimated 31.38 million Canadians use a smartphone – approximately 83% of our population. This always-connected lifestyle makes customers crave an instant availability of information and products. Now, shoppers are getting closer to having what they want when they want it – whatever “it” is.
These expectations have significantly changed the relationship between a retailer and the customer. Instead of face-to-face interactions, communication is often via a mix of digital channels, especially during the COVID-19 pandemic. And, regardless of digital constraints, consumers still want a personalized, convenient and reliable experience.
Omnichannel is a holistic approach to servicing customers, breaking down the silos of different marketing and sales channels. Instead, customers are provided a consistent and seamless experience, regardless of whether they jump from channel-to-channel or person-to-chatbot.
This guide uncovers the importance of an omnichannel strategy and how it can benefit your business. We also discuss how you can work with a logistics provider to leverage a seamless omnichannel strategy throughout the customer journey.
Learn how an omnichannel strategy can benefit your business:
- Stay competitive and expand your reach.
- Personalize the shopping experience for each customer.
- Standardize your brand across all channels.