It’s a buyer’s world out there.
And whether they’re in your store or on your site, your customers expect more than ever. These days, loyalty can’t be taken for granted: Canadian consumers are always willing to switch retailers and are always on the hunt for better prices and service, especially with online marketplaces connecting them to sellers across the globe.
So when it comes to reaching new customers – and keeping them – retailers should be focusing on three key points in their customer engagement strategy:
1. ACQUISITION – When you “woo” them;
2. FULFILMENT – When you “win” them;
3. POST-PURCHASE – When you “wow” them and keep them coming back.
Luckily, there are a few ways your supply chain partner can help with customer engagement strategy.